BBDA Program

Discover your path with PGI's diverse undergraduate programs in business management and computer sciences. Thrive in today's dynamic world.

Bachelor of Business in Data Analytics (BBDA)

Faculty of Data Analytics

Introduction to Business in Data Analytics (BBDA):

This innovative program merges business acumen with data analysis expertise. Students learn to extract insights from vast datasets, leveraging tools and techniques like statistics, machine learning, and data visualisation.  Graduates are prepared for careers in fields like business intelligence, marketing analytics, and data-driven decision making.

Careers (BBDA):
  • Budget Analyst
  • Business Analyst
  • Data Analyst
  • Data Scientist
  • Data analyst
  • Management Analyst
  • Marketing Research Executive
  • Marketing analyst
  • Operations Research Analysts
  • Project Manager
Curriculum

1st Semester

Course CodesCourse TitleDomainCredit Hours
GE101Application of ICTGE3(2-1)
GE102Quantitative Reasoning 1GE3(3-0)
GE103Functional EnglishGE3(3-0)
GE104Social Science (Economics & Society)GE2(2-0)
GE105Art & Humanities (History of Philosophical Thoughts)GE2(2-0)
BUS201Introduction to ManagementMD3(3-0)

2nd Semester

Course CodesCourse TitleDomainCredit Hours
GE109Ideology and Constitution of PakistanGE2(2-0)
GE107Quantitative Reasoning 2GE3(3-0)
GE108Expository WritingGE3(3-0)
BUS101Principles of Accounting MD3(3-0)
BUS203Principles of MarketingMD3(3-0)
BUS304Programming for Business Data AnalyticsMD3(2-1)
LDP101PGI Leadership Development Program 1LDP1(0-1)
MGT172Mathematics for Business Analytics3(3-0)
MGT311Marketing Management in Digital Era3(3-0)
LDP106PGI Leadership Development 6LDP1(0-3)
Total Credit Hours19(17-2)

3rd Semester

Course CodesCourse TitleDomainCredit Hours
GE118EntrepreneurshipGE2(2-0)
HUM122Fundamentals of Psychology2(2-0)
BUS307Cost & Management Accounting 3(3-0)
MGT232Business Finance3(3-0)
MGT240Statistics for Business Analytics3(3-0)
MGT387Databases for Business 3(2-1)
LDP102PGI Leadership Development 2LDP1(0-1)
Total Credit Hours18(18-0)

4th Semester

Course CodesCourse TitleDomainCredit Hours
GE110Natural SciencesGE3(2-3)
GE106Islamic Studies/EthicsGE2(2-0)
MGT272Advanced Mathematics for Business Analytics3(3-0)
MGT301Research Tools and Techniques3(3-0)
BUS312

KMS601

ENT201
Advanced Programming for Business Analytics or its equivalent
OR
Korean Economy and Management
Studies Specialization
OR
Small Business Management or equivalent
CC3(3-0)
IC104Leadership Theories & Practices, or equivalent other (IC4)MS3(3-0)
MGT174Business Data Analysis3(2-1)
MGT350Human Resource Management3(3-0)
LAW300Corporate Law3(3-0)
LDP103PGI Leadership Development 3LDP1(0-3)
Total Credit Hours18(17-3)

5th Semester

Course CodesCourse TitleDomainCredit Hours
MGT241Econometrics for Business Analytics3(3-0)
MGT244Business Application using Machine learning3(2-1)
MGT330Financial Management3(3-0)
MGT461Project Management3(3-0)
MDA351

KMS602

ENT310
Business Data Analysis or its equivalent
OR
Korean Language and Culture, or equivalent
OR
New Venture Creation: Strategy and Implementation or equivalent
MS3(3-0)
IC101Global Competition & Cooperation, equivalent other (IC1)ES3(3-0)
MGT243E-Business3(2-1)
LDP104PGI Leadership Development 41(0-3)
Total Credit Hours17(15-2)

6th Semester

Course CodesCourse TitleDomainCredit Hours
MGT385Data & Dashboards3 (2-1)
MGT389NLP for Business3 (2-1)
MGT470Strategic Management3(3-0)
MDA352

KMS603
Business Application using Machine Learning or equivalent
OR
Korean Public Administration, or equivalent.
DE3(3-0)
MDA353

KMS604

ENT320
Data & Dashboards or equivalent
OR
Basic Korean
OR
AI-Powered Management of Small Business or equivalent
CC3(3-0)
HUM436Korean Language3(3-0)
Fin/Mkt/HR Electives
Fin/Mkt/HR Electives
LDP105PGI Leadership Development 5LDP1(0-3)
Total Credit Hours12(10-2)

7th Semester

Course CodesCourse TitleDomainCredit Hours
GE113 Civics & Community EngagementGE2(2-0)
MGT388Deep Learning for Business 3(2-1)
MDA354

KMS605

ENT401
Deep Learning for Business or equivalent
OR
Deep Learning for Business or equivalent
OR
MIS & ERP Strategy and Implementation for Small Business or equivalent
DE3(3-0)
IC103Legal Aspect of Business, or Business Ethics, CSR & ESG, or equivalentDC3(3-0)
FYP-497Final Year Project I2(0-6)
Fin/Mkt/HR Electives
Fin/Mkt/HR Electives
Analytics Elective
Analytics Elective
LDP106PGI Leadership Development 6LDP1(0-3)
Total Credit Hours9(2-7)

8th Semester

Course CodesCourse TitleDomainCredit Hours
MGT488Advanced Deep Learning for Business MGT3883(2-1)
MDA355

KMS606

ENT440
Database for Business or equivalent
OR
Advanced Korean
OR
Tech Innovation and Disruption of Business or equivalent
DE3(3-0)
IC102Technology & Management, Quality Management, or equivalentDE3 (3-0)
FYP-498Final Year Project II4(0-12)
Analytics Elective
Analytics Elective
Total Semester Credit Hours
Tuition Fees Of BBDA
Program
Fall 2025 1st Semester
Spring 2026 2nd Semester
Total / Annum (Pkr)

Tuition Fee ( Up To 16 Credits *)

118,384

118,384

236,768

Admission Fee

20,000

-

20,000

Security Fee

10,000

-

10,000

Library Fee

10,000

10,000

20,000

Student Activities Fee

5,000

5,000

10,000

TOTAL

163,384

133,384

296,768

*Per Credit Rs. 7,399

Department Contact

Hotline Phone

+92 51 885 0570-71

Email support

admissions@mypgi.edu.pk

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